Although the rents of commercial premises in London tend to have off-market prices, it is a key city to promote a brand internationally. All the big companies in the world of fashion have their representation in one of the streets of the British capital. This was stated at the beginning of 2019 by Eduardo Zamácola, president of the Business Association of Textile and Accessories Trade , in an interview for the fashion blog Jared :
London is a brutal consumer capital, a showcase to make yourself known to people from all over the world. Any additional cost, such as a tariff, comes with an impressive slap in the face and a lot of people are going to get out of here.
If we look at the data, we will see that, for example, Inditex has 112 stores in England and although it may seem a small number compared to the more than seven thousand stores that it has throughout the world, some of them are crucial for your brand image.
UNCERTAINTY PLANS THROUGHOUT THE FASHION SECTOR
The only truth is that no one can absolutely say what will happen if Brexit materializes. The real impact of the British exit from the European Union, without any kind of political or economic agreement, is completely unknown. During the first year after the referendum was held, in 2017, the European Union of the Textile and Clothing Industry alerted the entire sector in an interview on the digital portal Moda.es , where it stated that they were at greater risk of 33,700 jobs. According to their statements, the subsectors that would be in serious trouble are technical textiles or the clothing industry. men’s boxer & boxer shorts exporter in bangladesh
Of course, all of this can be summed up in one word: uncertainty. The main brands in the world of fashion, such as Zara, Mango or Bershka , are already making very clear strategic decisions. For some time, their investments have focused on other countries of the European Union and everything that has to do with the United Kingdom has been paralyzed, waiting for the situation to be resolved. It must be taken into account that this situation has already had its consequences for the British, as their Prime Minister, Theresa May, resigned on June 7 due to the lack of agreements with which to materialize this situation.